Debossing: The
image is depressed into a material such as paper, leather or suede, so the image
sits below the product surface.
Decal transfer: The
decal is printed on an offset or letterset press, submerged in water and placed
on the product. Excess water and air
is squeegeed off and the product is kiln fired a process that fuses the decal
with the glaze. Most often seen on
glass and china.
Die-casting: Molten
metal is injected into the cavity of a carved die (a mold).
Die-striking: A method
of producing emblems and other flat promotional products.
A blank, cut from a metal sheet, is struck with a hammer that holds the
die.
Embedments: Materials
such as a product replica, for example, are suspended in a clear substrate,
usually Lucite ®.
Embossing: The raising
of an image on a product, accomplished by pressing the material between concave
and convex dies.
Embroidery: A design
stitched into fabric through the use of high-speed, computer-controlled sewing
machines.
Engraving: Cutting an
image into metal, wood or glass by one of three methods- computerized engraving,
(cutting or engraving) hand tracing or hand engraving.
Etched: An image in covered with a protective coating that resists acid. The image is then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface.
Hot Stamping: A dry imprinting process in which a design or type is set on a relief die that is subsequently impressed with heat and pressure onto the printing surface.
Offset Lithography: A
printing process in which the image is transferred to a rubber blanket, which in
turn applies it to the surface to be printed.
Pad Printing: A
recessed surface is covered with ink. When
the plate is wiped clean, ink remains in the recessed areas.
A silicone pad then presses against the plate, pulls the ink out of the
recesses, and presses it directly onto the product.
Screen-printing: An
image is transferred to the printed surface by ink squeegeed through a stenciled
screen stretched over a frame. Screens
are treated with light-sensitive emulsion, them film positives are put in
contact with the screens and exposed to light.
The light hardens the emulsion not covered by the film, leaving a soft
area on the screen for the squeegee to force ink through.
Also called silk-screening.
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